It’s for those who know to stay ahead of the next curve. It is researching and reporting. It’s analyzing and testing. It’s a developing. An evolution. Winning.
Neuromarketing. Emotional response marketing. It’s not just a planet with an extra ring. It’s not even a planetary shift within the business universe. No…neuromarketing is an orbit. It’s complexity and precision. The sun doesn’t set there. It’s reaching the one who cannot be reached. It’s touching the part inside everyone of us, that really needs a gentle touch.
What does our client’s brain do? How does it respond to our product/service? What are the things that trigger action and precisely which actions do they trigger? If we reverse-engineer this process, can we create messages that will trigger the right actions?
You know, maybe it’s not that important, but then why do the warning labels on cigarette boxes cause the sales to sky rocket instead of scare people into realizing that they might die? Do they feel they’re one of a kind and that it won’t happen to them? Maybe some do. But many have stated that the pictures on the labels affect them greatly. WHAM! They’re suddenly buying more. WTF? Well, even though the consumers think they’re affected by the warning labels, it is actually shown to stimulate a part of the brain called the nucleus accumbens, otherwise known as “the craving spot.”
Why do we prefer certain brands over others so strongly, that we won’t even consider an argument even though another brand may be much better value? Why Cola over Pepsi, when the can is marked, yet it’s Pepsi over Cola when they’re unmarked? Our subconscious mind is like a toddler, and we can’t stop the way it works. If we speak to it the right way, its coming.
Our brain only allows us to see what it’s looking for, regardless of what we want to be looking for. By finding what our client’s brain looks for, we can very closely determine where and how to position ourselves, so that our products and services are the ones they are most comfortable choosing, from a scientific level. Our brain is always on the lookout for things that will potentially harm us, and things that will keep us safe. But how do we create information in a language that can communicate with this part of the brain?
We know that people buy based on emotion and then they find a way to justify the purchase logically. As much as we hate to say it, it’s very little about the product or service, and all about the marketing…about speaking the language of the subconscious mind. How are you determining the top needs of your ideal client, and then providing an extraordinary solution…a solution that will speak to their emotional wants?
Simple, right? Right. Wrong. Neuromarketing deals with how the brain responds to certain messages, colors, sounds…and then finds a way to structure them to communicate comfort, safety, and necessity to the ideal client, to stimulate “buy this” triggers. The ability of your marketing team to get your product/service in the right place, and in the right way, is the engine that drives or stops your business.
We are on a marketing jet, a supersonic starship that infinitely transcends any form of marketing transportation that has ever existed. This is our way of standing apart. It’s our way of making it easy for our clients. This is not a walking plane of marketing. Neuromarketing is an orbit. The question is, “Can you afford to miss this flight?”
NNOS Studios, Founder & CEO